As Matt Cutts said: ‘Content is King’, and despite the fact that the “listen to Matt and do the opposite” strategy often led to success, the statement applies a little more than completely to this niche.

Content in the essay niche is the foundation of the basics, not only positions in the Google bourgeoisie depend on it, but also the conversion itself, and, accordingly, the profit. Even if visitors come to your landing for the most targeted keywords, with the fattest wallets and an unbridled desire to spend more money on online services, seeing a page with a call to action in frank Chinglish, they are likely to moderate their ardor. After all, this is the same as ordering a design from this guy or this guy.

The main criteria for creating content for an essay site (let’s talk seriously)::

Since the text is read not only by search engine robots, but also by visitors (though not always), it must be readable without fail. There is an opinion that even Google bots have learned to evaluate the level of written text in terms of literary value.

For essay sites, TA is divided into 2 types: (1) Americans – native speakers, and (2) emigrants who study at US/WB universities to get a diploma. The latter, as a rule, do not have the time / desire to write homework, and they are ready to pay for it. The second category is less fastidious, more accommodating and generous. Therefore, the presentation of material on the site should be in accordance with the expectations of this particular category, that is: briefly, to the point, stating on the face of the site in the area of the first screen only the most important. It is not necessary to force someone to whom we want to write homework to read extra letters.

As British scientists found out, according to statistics, the user reads ~ 28% of the text, so on the first screen it is best to place several items with the pluses of the service + a large “Buy” button or a calculator (a calculator is best converted). The main text is best placed under the button on the second screen. Who wants to find and read.

Visitors coming from Google predominantly view only the title. You can play on this:

• Intrigue: “Do you know…? We have a solution!”

• Remind about the problem: «Do you want/need…?/Lack of time?»

• Make a cool offer: «Discount/opportunity…»

• Promise results: «Quick delivery/Free revisions…»

As practice shows, in terms of conversion in the text, the first sentence or paragraph works best. He must motivate the unique by saying that here he will not only find the necessary services, but will enjoy and solve his problem.

Answer 5 basic questions:

1) For whom? «Special offer/discount for first (second) order»

2) What? «VIP Service/Unique offer/Confidentiality»

3) What are the benefits? «100% plagiarism free/Money back guarantee/Free inquiries»

4) Why now? «Only today! Amazing opportunity!»

5) How to find out more / buy, etc.? «Call me back/Chat/Contact our support:…»

As a rule, users rarely view more than 1 page of search results – orders for 90% of keywords come from 1-3 positions. Accordingly, no matter what unique offer your site makes, visitors will not take advantage of it if the resource is outside the first page of search results. Therefore, the content must be optimized for the search engine.

1. The very first and most important thing for optimization is that the text must be unique.
Uniqueness implies that the content must be at least 80-90% copyrighted, not having matches on other sites.

Verification tools: there are special programs (Advego Plagiatus, Etxt Antiplagiat) and services (copyscape.ru, miratools.ru, istio.com, etc.) to determine uniqueness.

2. Density of keywords in the article:

The optimal density of the highest-frequency key on the site page should not exceed 2.5%. For an excess of keys on the page and in its individual parts (overspam), the site is threatened with sanctions. Also, kei should be diluted with synonyms.

esting tools: To analyze keyword density, you can use services such as istio.com, seotxt.com or the FireFox plugin SeoQuake

It is also necessary to take into account the distribution of density in the text (it is extremely important for a search engine how often these words are repeated and where exactly they are located – in the title, in the text, in links, etc.). For example, the entire article of 300 words contains 10 keywords (3%), but 8 out of 10 keys fall on the first paragraph of 100 words – it turns out to be spammed (8%).

And the last thing, as mentioned above, in the pursuit of positions, one should not forget about the naturalness of the text. Perspam content is still working on some sites, but most likely it won’t be for long. Everyone knows that even today search engines are severely punished for low-quality content. Therefore, it is better to be prepared for the visit of the search engine in advance, and not wait for sanctions from this cutie.
Edu-Profit.com helps top affiliates with content writing. In the meantime, something-not-top – with the proofreading of texts and the provision of unique text – essay samples.

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