Getting started in the essay niche, the most important thing to know is that the niche is seasonal. This seasonality is dictated by the demand for homework writing services. As in winter, umbrellas are not in great demand, so in summer there is a lull in the niche of academic work.
All indicators depend on seasonality: the number of visitors to your site, browsing depth, orders from new customers, orders from old customers, average bill, etc.

There are 2 seasons in the niche: spring and autumn

America has one peculiarity. It so happened historically that they do not have a unified education system. Each state has its own department that sets standards for education. This means that each of the states begins their studies, conducts exams and holidays at their own time. Accordingly, the time frames are blurred.

The spring season starts in early February and ends on the 20th of June. The peak of the spring season falls on the period from the first decade of April to mid-May.
The autumn season starts on September 10-12 (depending on the day of the week) and ends on December 15-17. The peak of the autumn season falls on the period from mid-October to the end of the first decade of December.
It is worth paying attention to the fact that in the “off-season” the receipt of orders does not stop, but the envelope falls, the number of visitors, the average check, etc. Moreover, if the number of visitors during the low season decreases only ~ 2 times, then the envelope falls by 4-6 times, on average. As a rule, this is due to the fact that in summer the traffic is not targeted, for example:

* other webmasters and SEO specialists continue to monitor the niche and browse resources;
* performers (writers) go to sites looking for a place where they could earn money by entering the same requests as a potential target audience. For example, for the keyword “buy essay”, quite a lot of Indians come in looking for work;
* students come to read about writing essays, improve their writing skills during the summer holidays, and not to order, etc.;

Holiday Behavior

If you notice a drop in traffic or conversions for no apparent reason – the position is in place, there are no technical breakdowns on the sites, pay attention to the following factors that may be the cause:
1) Holidays. 3-4 days before national holidays, such as Thanksgiving Day, envelope traffic starts to drop sharply. As a rule, within a day or two after the holiday, the normal curve is restored. Often, the conversion of visitors from certain regions is affected by local holidays that are popular within one state, in terms of traffic distribution across all major regions and countries, such a subsidence will be almost imperceptible. You can find the list of holidays in the promotional materials of the affiliate program.
2) Social factors: quarantine, bad weather, changes in the education system. For example: all universities were urgently closed for 3 days due to snowfall; the number of orders for admissions essays has fallen sharply due to the fact that in the US this type of work is no longer required for entrance exams to universities, etc.

Weekly fluctuation

The peak activity for orders falls on Tuesday and Wednesday. Slightly fewer orders on Monday and Thursday, followed by Friday, and very few orders fall on Saturday and Sunday. Naturally, this graph is general for the system, it can vary greatly depending on the geo of your traffic, devices, age of visitors, and other indirect factors

FYI. During the course of study, students are required to take coursework. Usually teachers give the assignment to write a Term Paper at the beginning of the year, and it is due shortly before the end of the semester. The grade you get for your coursework can have a significant impact on your final course grade. This means that the opportunity to write a work “sometime later” is well disposed to putting it off until the very last day. Therefore, during the delivery period, we see a surge in requests, attendance and orders.

Accordingly, in a promotion, banner or advertisement, you can appeal to the approaching deadlines, the importance of these works and the marks for them (after all, you can’t write a good job in a hurry).

For the schedule of vacations and holidays (national and state), you can contact the support.

Use seasonal trends correctly, and you will profit!